Home / Practices / Marcom

Marketing and Communications

Communication that changes behaviour and outlasts the programme.

Our Marcom starts where general marketing stops. It is communication for development, read through data, built to change behaviour and judged by the change that remains after a programme closes.

Pencil sketch of mountain ranges with red signal lines rising from the peaks

01What we do

Services

01

Contextual marketing for behaviour change

Communication for development in Urdu and regional languages, sharpened by machine learning models that read audiences and widen reach for advocacy.

02

Impact that outlasts the project

We gauge intangible change before, during and after an intervention, and trace the footprint it leaves once funding ends.

03

MEAL for behaviour change

Monitoring, evaluation, accountability and learning frameworks built around BCC indicators and lasting impact.

04

End to end delivery

Design, implementation and M&E of behaviour change programmes across multi sectoral socioeconomic interventions.

Bilingual campaigns, IEC materials, documentaries and donor visibility to EU, KfW, IFAD and UN standards.

02How it runs

The MEAL cycle we hold ourselves to.

MMonitoring
EEvaluation
AAccountability
LLearning

Most programmes treat communication as the last line in the budget. We design it in from the first day, because the people a programme serves decide whether it works.

Next practice
EdTech
Explore EdTech

Get in touch

Have a programme to design, evidence or deliver?

Tell us the question. We will come back with a team, a method and one accountable lead.

OfficeOffice No. 3, Hakeem Market, Near Avari Express, Jutial, Gilgit
LocationsGilgit and Islamabad
Phone+92 344 5511499+92 355 5181560